ONE BILLION STUDENTS

There are an estimated 12 to 15 million English teachers globally (including both ESL and EFL). And the number of students?

Possibly over a billion.

Considering you can reach a billion students online, the English learning market is one of the biggest of all, parallel with software or coffee.

I used to joke saying not knowing English is like not having a smartphone in terms of the capabilities it offers.

But it's also similar in terms of the addressable market.

It's a good thing to keep in mind.

✦There's a billion people you can serve.
✦It takes a long time (or a lifetime) to learn a language.
✦It's a professional and social need.
✦Now you have all the tools to go solo.

Business is not for the smartest.
Business is for the optimists.

from 2025- 2030 I think you have two paths if you're an experienced online teacher.

🤷‍♂️Compete for precarious job offers / embrace the 'uber-fication' of your profession.
✔Or work for yourself.

There are also very few good work positions out there. They exist, but when I think of the 10 million teachers competing for them... I wouldn't think about it.

Wider and Deeper

It's not only the number of English learners globally that is growing.

They want to go deeper.

It's not just about learning English.

It's about developing communication skills.

When it comes to communication skills, we are talking about billions of people as a potential market.

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