The Audacity to Ask

You can hire consultants.

You can buy courses.

You can travel to the mountains.

But at the end of the day, the question is always the same:

👉Did you call the leads?

In business, “Did you call the leads?” is like:

💻“Did you plug the computer into the wall?”in tech support.

The most basic step.

The one that makes everything else work.

But it's so painful, so cringe, so uncool, so not-now, so better-tomorrow...

How I like to see it:

There is a little bridge in between you and your success.

You can try to go around the river...

or you can cross the bridge in front of you.

And the bridge is simply the audacity to ask:

“Do you want to buy?”

Not the worst inconvenience if you think about it.